All branded olive oils are eligible for participation for the best packaging award. The products to be evaluated must be in the appropriate condition for testing and their distinctive information must be written out correctly and clearly on the label, i.e. they must be products ready to be sold to the consumer public.
Each judge records a numerical rating on the evaluation sheet, which represents the general sense of Imaging (which weighs the most in the final rating) as well as other criteria, such as label, bottle or can or other material of packaging, innovation, colours and general image of the product.
The companies that will be awarded have the right to promote their distinction, by using the award and contest logos. Products are evaluated by each member of the committee. The general rating, on a scale of 100, is the result of the weighted average of the separate ratings.
The award categories are:
Label award
Product overall image award
a. Marketing strategy
The design Awards can support the marketing strategy followed by every food and beverage company. They serve as confirmation when you are promoting the superiority of your products to candidate buyers. The well-known truth, that customers shop with their eyes first, with the price of the product following after, is another reason to participate in the contest since the award logo on the product’s label will help boost your sales.
b. Product differentiation
The awards add validity to the product and increase the brand’s credibility towards traders and consumers. The London Design Award logo on your product increases your opportunities for finding new customers. It has been proven across the world, that consumers are willing to pay a higher price for an awarded product. Being able to advertise a certified product has a proven positive effect on sales. By winning the award for your products, you are maximizing your marketing actions across the globe.
c. Approval by opinion makers
The Award is a reliable sign of superior quality, which can be used both in the domestic and the export markets. Graphic design experts are opinion makers and their approval enhances your negotiating power in transactions with distributors, suppliers, and retailers.
The Award is a reliable sign of superior quality, which can be used both in the domestic and the export markets. Graphic design experts are opinion makers and their approval enhances your negotiating power in transactions with distributors, suppliers, and retailers.
Multidisciplinary design - Experience enhancement - Learning "journeys"
Dimitris is a multidisciplinary design consultant currently based in London. Among many activities and on a lifelong effort to better illustrate the perspectives of design, he has been publisher of the award-winning magazine "Multidisciplinary NTIZAIN", founder and for 22 years Head of the Product Design school in ΑΚΤΟ Art & Design College, where he introduced for the first time in Greece the education of Packaging Design. He has founded the first Greek Innovation Lab related to design and has been Director for the Retail Network of the Benaki Museum and also for the MENTIS Center for the preservation of traditional textile techniques. He has curated for a number of years, the young designers' presence and design research workshops at the TEDx Academy. On September 2015 he was a TEDx Academy speaker on Design Thinking.
Sara Carneholm is a graphic designer with 15 years experience of in editorial design and graphic design for exhibitions and branding. Clients range from big institutions such as The Design Museum and The Royal College of Art to individual artists, designers, and makers. She has an interest in using traditional, analog processes and tactile materials. Sara's work is often type-driven, and she enjoys playing with words and loves the smell of print.
Andrew Capper, Creative Director at Echo
Ever since presenting his teacher with an intricate cowboy picture at the age of 4, Andrew’s passion has been to see his 2D creations come to life. It’s what led him to product and brand design. Andrew’s background in designing trains, planes and automobiles injects a sense of momentum into the award winning projects at Echo. Meanwhile his love for craft, be it Italian wine, shows or motorbikes, spills over into his drive to bring beauty to the everyday.
Nadine Bennett
Joint course leader, Ba (hons) Product Design, Ravensbourne University London
Nadine Bennett is an experienced Product designer and educator working in both physical and digital creative fields. Her real passion is guiding the next generation of young designers, building their skills, confidence, and ambition to push boundaries and use their talent professionally to create desirable, useful, and intelligent design solutions. She measures her success on the success of the graduates she has mentored, with past alumni heading departments in some of the UK global leading businesses. Born and educated in the UK she has worked for a variety of companies, predominantly as an inhouse designer working on user centred design challenges for personal safety, retail pop ups and interactive toys. During this time, she built expertise in both 3D and 2D CAD.
Focusing on packaging her drive is to ensure that design decisions are made to balance sustainability and business needs, this requires a clear understanding of material selection and waste material management. "I strongly believe that imparting this essential design thinking to young designers' working process will drive positive change, build exciting, innovative results and help mitigate further negative impact on our environment". Outside of education Nadine creates interactive digital products and aims to make these engaging and balances activities for young users.
Director of the Master in Packaging Design
Elisava Barcelona School of Design and Engineering
BA in Graphic Design from Llotja School and Diploma in Business from the University of Barcelona, in 1997 Eva Minguella founded EVA ESTUDI, a company of Corporate Identity and Packaging Design. 25 years specialized in creating personality for international and national brands in the food sector. She actively takes part in events and conferences concerning the packaging sector and from 2005 she is the Director of the unique Master of Packaging Design among all European countries. Nowadays she combines her professional work in the Estudio with teaching in ELISAVA School of Design in Barcelona. Eva is a very active person and she has time for a lot of activities like enjoying a long bike trip in nature, listening to good jazz, painting or travelling to “discover” new countries.
Founder of BRAND AVIATORS™, a brand strategy consultancy whose client list includes some of the world's top CPG companies, such as Starbucks, Nestlé, Coca-Cola, Unilever, Colgate, Reckitt-Benckiser, Johnson & Johnson, and Heineken.
BRAND AVIATORS™ has been partnering with Owens-Illinois Inc., the largest glass packaging company in the world in order to create glass packaging that instantly captures and communicates the DNA of the clients' brands. He led the team that developed THE WHEEL OF MOTIVES™ the first tool that integrates neuroscience into understanding categories and positioning brands. His methodology helps to viscerally connect with the relevant audiences by creating concepts based on fundamental motives defined by millions of years of evolution. A post-graduate university lecturer, Dr. Pantidos teaches subjects on strategic marketing and brand management, brand identity design, brand leverage and rejuvenation, consumer behavior, and consumer insights. He is the author of the groundbreaking book Living Brands, How Biology and Neuroscience Shape Consumer Behavior and Brand Desirability.
The registration deadline is 30 April 2021.
